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Instagram competitor analysis

Instagram Competitor Analysis: see what's working for them, and what to try next

Add your account and up to three competitors. We compare their recent public posts side by side and turn the differences into opportunities, each linked to the posts that prove it.

20 credits2 to 4 public accounts in total.
  • Public data only
  • No Instagram password
  • Saved to My Queries
Sample report3 accounts · 36 recent posts
EngagementPosts per weekReels share
@lumen.roasteryYou2.1%3.0
@northside.brew4.6%5.5
@kiln.coffee1.8%2.5

Opportunities

Film the pour, not the menu

@northside.brew's three best posts are 20-second barista Reels, while menu photos get a third of the interactions.

Fictional account, shown to illustrate the report you get.

Compare like for like

A fair comparison, not a follower-count contest

Follower counts don't tell you who is winning. This Instagram competitor analysis looks at what each account posts, how often, and how its audience responds to each format.

Side-by-side metrics

Posting cadence, Reels share, typical likes, comments and Reel views, engagement rate and paid partnerships in one table, with the leader in each row highlighted.

Opportunities with proof

AI suggests concrete content experiments, and every suggestion must link to real posts from the accounts you compared.

Top posts per account

Each account's best recent posts by interactions, ready to open so you can study the hook, format and caption.

How it works

How the Instagram competitor analysis works

  1. 1

    Add 2 to 4 accounts

    Your account is optional. Add at least one competitor and, if you like, a goal such as more bookings or more Reel views.

  2. 2

    We read recent public posts

    About 12 recent posts per account, with public likes, comments, views and posting dates.

  3. 3

    Metrics are aligned

    Pinned posts and collaborations are left out, so every account is measured on its own recent content.

  4. 4

    Get a report you can share

    Read the opportunities, open the evidence posts, export the CSV and copy a summary for your team or client.

Guide

How to run a useful Instagram competitor analysis

Most Instagram competitor analysis stops at follower counts and a few screenshots. This guide explains what this tool compares, how to read the side-by-side report, and how to turn another account's results into experiments for your own.

01

What an Instagram competitor analysis should tell you

A good Instagram competitor analysis answers practical questions: who posts more often, which formats each account leans on, how their audience responds to Reels compared with photos and carousels, and which specific posts are working right now.

Follower count alone can't answer any of those. Two accounts with the same audience size can get very different results from the same kind of post, so the report compares what each account does and how people respond, not just how big it is.

02

How to run an Instagram competitor analysis step by step

Sign in, add your own account if you want it included, then add one to three competitors. You can also describe a goal, such as more bookings or more Reel views, so the suggestions focus on what matters to you.

The tool reads about 12 recent posts per account, lines the numbers up in one table and adds opportunities written for your goal. The report is saved to My Queries, reopens for free, and exports to CSV for a deck or a client update.

03

Reading the side-by-side report

The matrix shows posting cadence, the share of Reels, typical likes and comments, typical Reel views, engagement rate and paid partnerships for every account, with the leader in each row highlighted. Typical means the median, so one viral post doesn't hide an otherwise quiet month.

The format mix shows what each account actually publishes, and the top posts section links to each account's best recent posts. Accounts that haven't posted in 90 days are marked inactive, because they are rarely a fair benchmark for a current Instagram competitor analysis.

04

Turning competitor insights into experiments

Treat every opportunity as a test, not a rule. Each one links to the real posts it is based on, so open them, study the hook, the format and the caption, and then adapt the idea to your own voice instead of copying it.

A simple rhythm works well: run an Instagram competitor analysis once a month, pick one or two experiments, post them for a few weeks, and compare your next report. Changes in your cadence, format mix and typical engagement show whether the experiments are paying off.

05

Who uses Instagram competitor analysis

Small businesses use it to see what nearby or similar brands post and how often. Creators use it to benchmark against peers in the same niche. Social media managers and agencies use it in pitches and monthly reviews, where a clear table and evidence-backed ideas are easier to discuss than a folder of screenshots.

Because it works on any public account and nobody is notified, an Instagram competitor analysis is also a quick way to size up a niche before entering it.

06

What the comparison can and can't show

Every account is measured on its own recent grid posts. Pinned posts are left out because they can be much older than the rest, and collaborations published by another account are shown separately so they don't inflate the numbers. Engagement rate is likes plus comments divided by followers.

Reach, saves, profile visits and sales are private to each account, so no Instagram competitor analysis built on public data can see them, and this one never estimates them. Captions are treated as untrusted text, and every suggestion must cite real posts from the accounts you compared.

Instagram competitor analysis FAQ

What is compared, and what is not.

What does the Instagram competitor analysis compare?

Followers, posts analyzed, posts per week, share of Reels, typical likes, comments and Reel views, engagement rate and paid partnerships, calculated from each account's recent public posts.

Where do the opportunities come from?

An AI model reads the metrics and recent posts and proposes content experiments. Each opportunity must cite real posts from the compared accounts, or it is removed.

Can it see competitors' reach, saves or sales?

No. Those numbers are private to each account owner. The analysis uses public posts and counts only.

Do I need to include my own account?

No. You can compare two to four competitors without your own account, for example when researching a new niche.

What if an account is private or can't be found?

It is listed as not loaded and the others are still compared. At least two public accounts are needed for a comparison.

What does it cost?

One comparison uses the credits shown on the button. If the recommendations can't be generated, the comparison is still shown and no credits are used.

How recent is the data?

It is fetched when you run the analysis. The report shows the date range covered for each account.

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